FAQ
What is OOH advertising and why choose Atrapos Media?

OOH (Out-of-Home) advertising, also known as outdoor advertising, is any form of promotion that reaches audiences “outside the home” — on public transport, on the street, in parking facilities and at points of sale. Atrapos Media provides comprehensive outdoor advertising and Digital OOH (DOOH) solutions across strategic locations throughout Greece, ensuring high visibility, targeted communication and reliable execution

Our network includes metro advertising in Athens (Attiko Metro & ISAP), tram advertising in Athens, bus advertising (Double Decker Buses in Athens, Thessaloniki, Heraklion, Chania and Corfu), as well as digital media such as pharmacy advertising via our DSN Pharmacy network and parking advertising via our DSN Parking network.

The minimum duration depends on the medium. For example, Double Decker Bus advertising in Greece has a minimum campaign length of one month, while our DSN digital networks (pharmacy advertising and parking advertising) offer greater flexibility with weekly or even daily promotional packages for special activations. Our team will recommend the ideal duration based on your campaign objectives.

The process is simple: contact our team through our Contact page, share your objectives and brief, receive a tailored proposal with availability and pricing, and once approved, we handle the full execution — from creative material check to installation and campaign monitoring.

The cost of an outdoor advertising campaign is shaped by the medium (metro advertising, tram advertising, bus advertising, pharmacy advertising or parking advertising), duration, time of year, number of locations and geographic coverage. Thanks to the wide range of media Atrapos Media offers, we have the flexibility to design highly cost-efficient media plans tailored to your budget. Contact the Atrapos Media team to receive a customized proposal aligned with your budget and goals.

DSN Pharmacy is a Retail Media Network for pharmacy advertising that transforms pharmacies into modern communication touchpoints with high-brightness digital screens — ideal for health, beauty and wellness brands. DSN Parking, on the other hand, delivers parking advertising and targets a high-value audience in parking facilities. Both networks offer targeted DOOH visibility with measurable results.

DSN Parking is the newest premium DOOH network of Atrapos Media, delivering targeted parking advertising in high-traffic parking facilities. With 85 Digital Screens (65″) across 16 parking sites in 5 cities (Athens, Thessaloniki, Ioannina, Larissa, Volos), the network generates over 3,500,000 impressions annually. Parking advertising through DSN Parking operates 17 hours a day, supports real-time content updates and interactive elements (QR codes, offers) and offers additional branding opportunities on entrance/exit barriers, payment points, EV charging stations and pillars — reaching audiences with high purchasing power and delivering measurable ROI.

Absolutely. We always recommend integrated 360° campaigns.  for example, metro advertising + Double Decker Bus advertising + parking advertising. This approach maximizes reach, frequency and brand recall through coordinated presence across different touchpoints in the consumer’s daily life.

We cover the country’s biggest urban centres: in Athens we offer metro advertising, tram advertising, bus advertising, pharmacy advertising, parking advertising and Double Decker Bus advertising, while Double Decker Buses, urban buses, parking and pharmacy advertising extend in most cities across Greece, ensuring nationwide reach and local targeting wherever needed.